Cardiff and Vale Public Health Team and Public Health Wales (PHW) are working together on a communications campaign to encourage flu vaccination this winter. The PHW arm of the campaign will target the following audiences through paid advertising:
People aged 65+
People aged six months to 64 with a long-term health condition
Pregnant women
Parents of 2 and 3 year olds
Parents of school-aged children to Year 11
Frontline health and social care workers
However, the research is clear: patients place more trust in healthcare professionals than any other source of vaccine information. Your advice and encouragement can be one of the most important factors in a patient’s decision to get vaccinated.
How you can help:
Display posters and leaflets in waiting areas
Use our digital screen image in waiting areas
Discuss flu vaccination with eligible patients
Encourage vaccination through social media
Attend your own vaccination appointment
YOU CAN ACCESS THE HEALTH PROFESSIONALS COMMUNICATIONS TOOKLKIT HERE.